Shread! is the word Kurt Pickard, BMX champion would use to describe something thats making a difference, that he would regard as hot and now.
I believe this resulting new Crupi BMX Ad featuring Kurt's incredible riding talents and my photography is the result of a symbiotic relationship between camera and subject. The 'perfect combination' between talent, skill, determination, passion and art.
Full credit also goes out also to the Crupi designer that has completely 'got' the image and matched it with graphical content which fully suits the feel and look , I think somehow that he got excited!
